In the mid-1960s James E. Buerger founder and Chairman of the Board of TRAVELHOST, Inc. established a chain of weekly newspapers in Texas, each of which included a television magazine insert. When a local hotel manager requested 500 of those TV magazines to place in the rooms of a Dallas Marriott, Jim Buerger had an idea… and the nation’s leading corporation in the specialized field of in-room travel communications was born.
Starting in 1967, TRAVELHOST, the nation’s first in-room hotel magazine combined television/cable and programming listings with targeted local guide information on dining, entertainment, maps, shopping, relocation, sightseeing and other activities in each local city. TRAVELHOST has since become an indispensable aid to travelers across North America.
During the early 1970s, TRAVELHOST was the first to pioneer the national/local formula in the publishing industry. Using this formula, TRAVELHOST expanded its national brand through a unique system of local ownership.
By the early 1980s, TRAVELHOST had established itself as the #1 magazine in market share in the hotel magazine industry. The magazine now features full color pages printed on high-gloss paper stock.
The 90s created an opportunity for TRAVELHOST to widen its distribution advantages with the introduction to several new TRAVELHOST publication products. The EZ Fold Map and Premium EZ Fold Map have provided millions of coupon values and the TRAVELHOST pocket magazine, a miniature version of the magazine, has also served travelers across the country.
The Millennium saw TRAVELHOST’s entry into the online community with the advent of TRAVELHOST.COM. As the Online compliment to TRAVELHOST magazine, the Web site provides more detailed information on all TRAVELHOST cities, hotels and advertisers.
As we celebrate our 45th year, TRAVELHOST has seen itself evolve from strictly a publishing business into a multi-dimensional multi-media business, continuing to serve millions of travelers around the world, via a multitude of platforms and through five channels of distribution: 1) the traditional publication, 2) dynamic online, 3) broadcast, 4) public relations, and 5) education via The University of TRAVELHOST.